What you get

This is an in-depth course full of insight to help you understand, as a Bakery doing business - how to define your small baking business in terms of niche & offering. This course will also help you come up with a Social Media marketing strategy & plan. You will be able to grow & start making sales in your baking business using the power of Social Media Marketing

  • Class video sessions on how to gain clarity in your small baking business offering

  • In-depth video sessions showing you how to open & run various social media platforms

  • Templates to help you execute what you learn in the various sessions

  • 90-day access to all class content

Do you struggle marketing online?

Learn what you need to do to attract the right customers using Social Media platforms

Want to enroll but NO Paypal account

You can sign up for the online class using alternative payment options.

For Kenyan payments; you can send Kshs. 1,500 to our Lipa na Mpesa, Buy Goods till no. 89736 (Amari Quickbreads Bakery) *Once you make the payment; please send notification and your e-mail address to no. 0701796688 or 0791384890. For non-Kenyan payments; you can make direct mobile money payments of $15 to our line: +254701796688 or *Make mobile money payments using either sendwave.com, worldremit.com or mukuru.com. *For inquiries, please reach out to us on WhatsApp DM below or info@amaribakery.com

Course curriculum

  1. 1
    • Introduction to this course

    • Definition of Marketing and tools to use

    • Marketing strategies used for Business

    • Marketing Definitions Quiz

    • Defining Your Niche And Target Market

    • Types of Niche to choose from for Home Bakers

    • What is Social Media marketing & why you shouldn't ignore it

    • How to create a Customer persona using the Amari Template

    • Social Media Marketing Survey

    • What is Branding and how to brand your business

    • Buyer Journey

    • Marketing Plans: Annual & Monthly planning

    • Review on Class Content so far

    • Personal Message to Bakers about Marketing & Importance of Social Media

    • How to come up with a Social Media marketing Strategy

    • Filling the Social Media Marketing Strategy Template

    • Types of Content To post when it comes to Social Media Marketing

    • How to fill the Social media Marketing Plan Template

    • How to Analyze your Social media Marketing Plan Activities

    • YouTube shorts impact and WhatsApp business considerations

    • Filling your Social Media marketing Strategy Analytics Template

  2. 2
    • How to open a Facebook page and Instagram Page on a SmartPhone

    • How to open a Facebook page on a desktop PC (personal Computer) or Laptop

    • Facebook: How to check analytics, Schedule Content and run a Simple Ad

    • Introduction and Overview of Instagram on Desktop and tips on posting

    • Instagram: Mobile version - Insights, How to post a Reel and How to post Stories

    • TikTok: How to create & post on TikTok

    • Canva: Photo Editing tool and how to use it on Desktop

    • Canva: How to use on mobile

    • How to audit your Instagram account - using an App

    • How to run a Facebook Engagement Ad

    • How to re-purpose one piece of video content from TikTok for various platforms using Canva

    • How to use Pinterest in your Baking Business

    • How to use Whatsapp Business for your Baking Business

    • Twitter for your Baking Business

    • Resources to help you with Social Media Marketing

  3. 3
    • The Amari SoS Strategy: Small Offer Strategy to increase sales

    • Four Effective Sales strategies on Social Media to help make actual sales

    • How to run a re-targeting Facebook/Instagram Ad that will convert to Sales

    • The Importance of Sales Prospecting in your Baking Business

    • Conclusion